Charity partnerships

Our main charity partner is Mind, the UK’s leading mental health charity, which offers support for anyone with mental health challenges. 

Back in 2021, we launched a three-year partnership to ensure more people experiencing mental health problems receive the support and respect they deserve. What began as a commitment to raise £300,000 has now grown into something extraordinary. We’re incredibly proud that we’ve raised over £1 million to support Mind and partners SAMH (Scotland) and Inspire (Northern Ireland).

We’ve embarked on a three-year partnership with Cornwall Wildlife Trust, supporting their work to restore seagrass to Cornwall’s seas.

In the UK, we’ve lost an estimated 92% of our seagrass over the past 100 years, while 18% of the world’s seagrass has been lost in the last two decades. For three years, we’re donating £50,000 each year to help fund planting trials on the site at the Fal-Ruan nature reserve, with the aim of restoring and expanding the coverage of seagrass across Cornwall.

Ireland’s leading mental health charity Aware offers a range of support, education and information services for people affected by anxiety, depression and bipolar disorder.

Every year, for three years, we’ll be donating a minimum of €10,000 to support their work. On top of these donations, we’ll be offering customers the option to give directly to Aware at till points when they make a purchase at our shops in Ireland.